About meDr. Damiloju Adeyina
A simple ambition:to never have to worry about money again.
An engineer. An entrepreneur. A story of building options.
Engineering & purpose
Challenging what was expected.
Growing up, I wanted to challenge the status quo that saw relatively few women pursuing careers in engineering and STEM. That determination set me on the path to becoming an engineer. When the opportunity came to pursue a PhD in Engineering, I was delighted. It meant reaching the highest level of academic qualification in a field where women had historically been underrepresented.
A milestone in engineering
PhD in Engineering.
A moment from my PhD graduation ceremony.
A dream I never lost sight of
Build businesses.Create opportunities.Make a difference.
Business, engineering & impact
That passion has taken many forms, including building and running businesses and co-founding an engineering consultancy that has gone on to contribute to advancing sustainable housing in Africa.
Co-founding an engineering consultancy that has gone on to contribute to advancing sustainable housing in Africa
Work through the years
Speaking.Workshops.Professionalconversations.
Over the years, I've organised and hosted events, delivered workshops, lectured and spoken at technical, financial and faith-based conferences.
The financial journey
I had been building for years.
All the while, I was working towards achieving financial freedom, asking questions about money and investing, and taking steps towards owning assets so I could continue pursuing the work I cared about.
After years of working towards it, I purchased my first asset in 2015.
But moving to New Zealand in 2018 felt, in many ways, like starting from scratch financially.
Continuing the journey
Learning.Researching.Exploring.
I continued to deepen my understanding of wealth-building through research, courses and exploring different approaches, while growing my portfolio across stocks, property and business ownership.
The questions that mattered
Advice was everywhere.Answers were harder.
Along the way, I became frustrated by how much financial advice was generic, sometimes conflicting, non-applicable to my personal circumstance, and often stopped short of the questions that really mattered.
Financial decisions
What opportunitieswere worth pursuing?
It was easy to hear that you should invest, buy property or build multiple income streams. The harder part was deciding what actually made sense for my circumstances, how to evaluate the options and what I could realistically commit.
- How to Assess
- How Much to Commit
- When to Change Direction
And sometimes, getting the guidance or access you needed required substantial financial resources in the first place.
A realisation
The more I learned, the more I recognised another challenge: there are limits to how much we can achieve on our own.
Saving and investing matter, but they don't always move us towards the financial choices we want as quickly as we'd hope. Our time, capital and capacity are limited. Not everyone can build a hugely successful business, and not everyone has access to influential networks, investment opportunities or people with complementary resources.
Another way to think about ownership
What could webuild together?
Yet people already have valuable things to offer: skills, knowledge, experience, capital, relationships and ideas.
Some have capital but little time. Others have expertise but lack funding or access to opportunities. What if more everyday people could bring these resources together and pursue opportunities beyond what they could achieve individually?
- Capital
- Knowledge
- Experience
- Skills
- Ideas
- Relationships
Together
More ownership possibilities.
The founding
That thinking led me to found Uphill | Ownership and create GetOiN.
My vision is to help more people recognise the value of what they already have, understand their financial possibilities, make informed decisions and access opportunities to build wealth and ownership.
Dr. Damiloju Adeyina · Founder, Uphill | Ownership
Bringing the thinking to life
Turning knowledge intofinancial options.
Financial education is important, but it's only part of the answer. People also need practical tools, opportunities to collaborate, access to complementary resources and pathways to turn what they have into something greater.
That's what we're working to bring together through GetOiN.
At the heart of my work is a simple belief:
Building wealth is not simply about accumulating money. It is about building financial options and ownership that give us greater choice over how we live, earn and work, and most importantly, the freedom to make an impact in the world!